A BMW iX Flow with color-shifting material is displayed during CES 2022 at the Las Vegas Convention Center in Las Vegas, Nevada, U.S. January 6, 2022. REUTERS/Steve Marcus
BMW iX Flow

Change the color of your car with the app: BMW reveals car color changer

LAS VEGAS, Jan 6 (Reuters) – German carmaker BMW unveiled the world’s first “color-changing” car at the Consumer Electronics Show (CES) in Las Vegas.

The concept car, called the BMW IX Flow, uses the electronic ink technology commonly found in e-readers to transform the exterior of the car into a variety of gray and white patterns.

“This is a cost-effective color change using E Ink technology,” said BMW research engineer Stella Clarke. “So we took this thing – it’s a kind of thick paper – and our challenge was to get this into a 3D object like our cars.”

When stimulated by electronic signals controlled by the phone application, the device delivers a different color, causing the car to take on a different shade or design, such as race lines.

BMW Just Unveiled Its First Color-Changing Car: VIDEO

The BMW X Flow with color-changing features is on display during CES 2022 at the Las Vegas Convention Center in Las Vegas, Nevada, U.S. January 6, 2022. REUTERS / Steve Marcus
The BMW X Flow with color-changing features is on display during CES 2022 at the Las Vegas Convention Center in Las Vegas, Nevada, U.S. January 6, 2022. REUTERS / Steve Marcus
In the future, changes will also be controlled with a button on the car dashboard or perhaps even a hand touch, Clarke said.

No power is required to maintain the color chosen by the driver, according to BMW.

“The most common case I use is to use color to influence sunlight,” Clarke said. “On a hot, sunny day like today, you can change the color white to reflect sunlight. On a cold day, you can change it to darker to catch the heat.”

While the car on display at CES may simply switch to gray and white, the technology will be expanded to cover a wide range of colors, according to BMW.